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Planned press and public relations /

Jefkins, Frank William.

Planned press and public relations / Frank W. Jefkins - 3rd. ed. - New York : Blackie Academic & Professional, 1993. - 313 p. : ill.

ISBN: 0751400165 (alk. paper)

Subjects--Topical Terms:
Public relations.
Publicity.

LC Class. No.: HM263 / J38

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