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Promotion and Integrated Marketing Communications/

Semenik, Richard J.

Promotion and Integrated Marketing Communications/ Richard J. Semenik - Cincinnati, Ohio : South-Western, 2002 - 582 p : ill

ISBN: 0324125682 4,220

Subjects--Topical Terms:
Advertising campaigns.
Communication in marketing.

LC Class. No.: HF5837 / S471 P7 2002

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