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Marketing : Greating and Keeping Customers in an e-commerce world /

Zikmund, William G.

Marketing : Greating and Keeping Customers in an e-commerce world / William G. Zikmund - 7th ed. - Cincinnati, Ohio : South-Western College, 2001 - 689 p : ill

ISBN: 0324072694 4,800

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / Z64 M3 2001

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Marketing : Greating and Keeping Customers in an e-commerce world /

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