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Fundamentals of Marketing /

Stanton, William J.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker - 10th ed - New York : McGraw-Hill, 1994 - 697 p. : ill

Includes bibliographical references and indexs

ISBN: 0070610150

Subjects--Topical Terms:
Maketing.

LC Class. No.: HF5415 / S792 F4 1994

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