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Consumer Behavior /

Hoyer, Wayne D.

Consumer Behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, 2001. - 681 p : ill

ISBN: 0618013261 4,645.00

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / H868 C6 2001

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