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Advertising and Promotion : An integrated Marketing Communications Perspective /

Belch, George E.

Advertising and Promotion : An integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch - Boston : McGraw-Hill, 2001 - 795 p : ill

ISBN: 0072314451 / 1,010

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / B427 A3 2001

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