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Business-to-business marketing : a strategic approach /

Morris, Michael H.

Business-to-business marketing : a strategic approach / Michael H. Morris - 3rd ed. - Thousand Oaks, Calif. : Sage, 2001. - 536 p. : ill.

ISBN: 0803959648

LCCN: 00-012755

Subjects--Topical Terms:
Industrial marketing.

LC Class. No.: HF5415.1263 / M666 2001

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