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Marketing management : a relationship marketing perspective /

Marketing management : a relationship marketing perspective / Cranfield School of Management. - New York : ST. Martin's Press, 2000. - 295 p.

Includes bibliographical references and index.

ISBN: 0312231865 (cloth)

LCCN: 00-021419

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / M345 2000

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