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Advanced Brand Management : from vision to valuation /

Temporal, Paul

Advanced Brand Management : from vision to valuation / Paul Temporal - Singapore, New York : John Wiley & Sons, 2002 - 296 p. : ill

ISBN: 047147925X / 1,410.00

Subjects--Topical Terms:
Brand name products--Management

LC Class. No.: HD69.B7 / T282 A3 2002

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Advanced Brand Management : from vision to valuation /

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