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Marketing Moves : A New Approach to Profits, Growth, and Renewal /

Katler, Philip

Marketing Moves : A New Approach to Profits, Growth, and Renewal / Philip Katler - Boston : Harvard Business School Press, 2002 - 193 p

ISBN: 1578516005 / 1,348

Subjects--Topical Terms:
Marketing
Telemarketing
Marketing--Management

LC Class. No.: HF5415 / K87 M6 2002

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Marketing Moves : A New Approach to Profits, Growth, and Renewal /

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