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Principles of Service Marketing and Management /

Lovelock, Christopher

Principles of Service Marketing and Management / Christopher Lovelock, Lauren Wright - 2nd ed - New Jersey : Prentice Hall, 2002 - 436 p : ill

ISBN: 0130950122 / 675

Subjects--Topical Terms:
Service industries--Marketing--United States
Service industries--Management--United States

LC Class. No.: HD9981.5 / L911 P6 2002

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