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New product development : managing and forecasting for strategic success /

Thomas, Robert J.

New product development : managing and forecasting for strategic success / Robert J. Thomas. - New York : John Wiley & Sons, 1993 - 352 p. : ill.

ISBN: 0471572268

Subjects--Topical Terms:
New products--Management.
New products--Marketing--Forecasting.

LC Class. No.: HF5415.153 / T48 1993

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New product development : managing and forecasting for strategic success /

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