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Advertising and Promotion : An Integrated Marketing Communication /

Belch, George E.

Advertising and Promotion : An Integrated Marketing Communication / George E. Belch, Michael A. Belch - 6th ed. - Boston : McGraw-Hill, 2004 - 778 p : ill

ISBN: 0071214380 / 836.00

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / B427 A3 2004

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