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Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications /

Shimp, Terence A.

Advertising, Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp - 6th ed. - Mason, Ohio : Thomson/South-Western, 2003 - 650 p. : ill

ISBN: 0030352711 / 718.00

Subjects--Topical Terms:
Communication in marking
Sales promotion
Advertising
Direct marketing

LC Class. No.: HF5415.123 / S556 A3 2003

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