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Implementable marketing research /

Mercer, Alan.

Implementable marketing research / Alan Mercer. - New York : Prentice-Hall, 1991 - xiv, 165 p. : ill. ; 23 cm. - Systems, science and management .

Includes bibliographical references (p. 157-162) and index.

ISBN: 0134575326

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M396 1991

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