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Marketing : Basic Concepts and Decisions /

Pride, William M.

Marketing : Basic Concepts and Decisions / William M. Pride - 4th ed. - Boston : Houghton Mifflin, 1985 - 753 p. : ill

ISBN: 0395357098

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / P947 M4 1985

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