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Global Marketing and Advertising : Understanding Cultural Paradoxes /

Mooij, Marieke De

Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke De Mooij - 2nd ed - Thousand Oaks : Sage Publications, 2005 - 268 p : ill

ISBN: 1412914760

Subjects--Topical Terms:
Targe marketing--Cross-cultural studies
Advertising--Cross-cultura studies
Consumer behavior--Cross-cultural studies

LC Class. No.: HF5415.127 / M187 G4 2005

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Global Marketing and Advertising : Understanding Cultural Paradoxes /

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