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Tourism marketing for cities and towns : Using branding and events to attract tourists /

Kolb, Bonita M

Tourism marketing for cities and towns : Using branding and events to attract tourists / Bonita M. Kolb - 1st ed - Oxford : Elsevier, 2006 - 310 p

ISBN: 075067945x / 1,385.00

Subjects--Topical Terms:
City promotion
Tourism--Marketing

LC Class. No.: HT325 / K72 T7 2006

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Tourism marketing for cities and towns : Using branding and events to attract tourists /

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