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Effective advertising : bunderstanding when, how, and why advertising works /

Tellis, Gerard J

Effective advertising : bunderstanding when, how, and why advertising works / cGerard J. Tellis - New Delhi : SAGE Publications, 2004 - 201 p : ill

ISBN: 8178293706 / 1,134

Subjects--Topical Terms:
Advertising
Consumers--Attitudes

LC Class. No.: HF5823 / T273 E4 2004

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Effective advertising : bunderstanding when, how, and why advertising works /

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