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Mass Media Research : An Introduction /

Wimmer, Roger D.

Mass Media Research : An Introduction / Roger D. Wimmer - 4th ed. - Belmont, CA : Wadsworth Publishing, 1994 - 497 p. : illus

ISBN: 0534174728

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / W47

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