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Marketing strategy /

Ferrell, O.C

Marketing strategy / O.C. Ferrell, Michael D. Hartline - 4th ed - Australia : Thomson/South-Western, 2008 - 717 p. : ill

ISBN: 9780324544268 032454426x

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / F369 M4 2008

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