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Innovative marketing communications : strategies for the events industry /

Masterman, Guy.

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006. - 322 p. : ill - Events management series .

ISBN: 0750663618

Subjects--Topical Terms:
Special events--Marketing.
Special events--Management.

LC Class. No.: GT3405.5 / M423 I5 2006

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