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Marketing Planning & Strategy /

Jain, Subhash C.

Marketing Planning & Strategy / Subhash C. Jain - 6th ed. - Cincinnati, Ohio : South-Western College, 2000 - 925 p : ill

ISBN: 0324014805 / 4,365

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / J25 M3 2000

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