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Marketing Essentials in Hospitality and Tourism Foundation and Practices /

Shoemaker, Stowe

Marketing Essentials in Hospitality and Tourism Foundation and Practices / Shoemaker, Stowe - Upper Saddle River, NJ : Prentice-Hall, 2008 - 611 p : ill

ISBN: 0131708279

Subjects--Topical Terms:
Tourist trade--Marketing.
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / S559 M6 2008

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Marketing Essentials in Hospitality and Tourism Foundation and Practices /

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