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Media programming :

Eastman, Susan Tyler

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 8th ed - Boston, MA : Thomson/Wadsworth, 2009 - 466 p : ill

ISBN: 9780495503071 / 635.00

Subjects--Topical Terms:
Television programs--Planning
Mass media--Planning.
Radio programs--Planning

LC Class. No.: PN1992.55 / E13 M4 2009

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