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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

Shoemaker, Stowe

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C.Lewis Peter C.Yesawich - 4th ed - New Jersey : Pearson/Prentice Hall, 2007 - 662 p

CD-ROM

ISBN: 0131182401

Subjects--Topical Terms:
Hospitality industry--Marketing

LC Class. No.: TX911.3.M3 / S559 M3 2007

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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

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