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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 5th d - Boston : Irwin/McGraw-Hill, 2009 - 708 p

ISBN: 9780071263931

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing

LC Class. No.: HD9980.5 / Z45 S8 2009

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