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Global marketing : foreign entry, local marketing & global management /

Johansson, Johny K

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson - 5th ed - New York, N.Y. : McGraw-Hill/Irwin, 2009 - 662 p - McGraw-Hill/Irwin series in marketing .

ISBN: 9780071263627 0071263624

Subjects--Topical Terms:
Export marketing
Export marketing--Management

LC Class. No.: HF1416 / J63 G5 2009

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