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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy - 9th ed - Singapore : Richard D. Irwin, 2009 - 784 p

ISBN: 9780071263351 / 820.00

Subjects--Topical Terms:
Marketing--Management
Marketing--Decision
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / C898 S8 2009

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