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Malhotra Marketing Research : An Applied Approach /

Malhotra, Naresh K.

Malhotra Marketing Research : An Applied Approach / Naresh K. Malhotra - 6th ed - Boston : Pearson, 2010 - 929p : ill

ISBN: 9780136094234 / 800 .00

Subjects--Topical Terms:
Marketing research.
Marketing -- Management

LC Class. No.: HF5415.2 / M249 M5 2010

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