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Knowledge Development in Marketing : The MSI Experience /

Bloom, Paul N.

Knowledge Development in Marketing : The MSI Experience / Paul N. Bloom - Lexington, Mass. : Lexington Books, 1987 - 238 p.

Includes index.

Bibliography: p. [211]-227.

ISBN: 0669125814 (alk. paper)

Subjects--Corporate Names:
Marketing Science Institute.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / B57

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