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Principles of marketing /

Evans, Joel R.

Principles of marketing / Joel R. Evans - 2nd ed. - New York : Collier Macmillan, 1988 - 528 p. : ill

Includes bibliographies and indexes.

ISBN: 0023343400

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / E865 1988

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