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The economy of brands /

Lindemann, Jan

The economy of brands / Jan Lindemann - Basingstoke : Palgrave Macmillan, c2010 - 183 P : ill

ISBN: 978023232501 / 1,430

Subjects--Topical Terms:
Brand name products
Product management
Branding (Marketing)

LC Class. No.: HD69.B7 / L56 E3 2010

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