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Advertising Media Sourcebook /

Barban, Arnold M.

Advertising Media Sourcebook / Arnold M. Barban - 3rd ed. - Lincolnwood : NTC Business Books, 1989 - 122 p. : illus

ISBN: 0844231592

Subjects--Topical Terms:
Advertising media planning--United States.

LC Class. No.: HF5813 / V6 B28

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