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Hospitality marketing management /

Reid, Robert D

Hospitality marketing management / Robert D. Reid, David C. Bojanic - 5th ed - Hoboken, N.J. : J. Wiley, 2008 - 626 p. : ill

ISBN: 9780470088586 / 1290.00

Subjects--Topical Terms:
Hospitality industry--Marketing
Food service--Marketing
Restaurants--Marketing

LC Class. No.: TX911.3.M3 / R357 H6 2008

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