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Principles of contemporary marketing /

Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz, Boone Kurtz - 15th ed - Australia ; Mason, OH : South-Western Cengage Learning, 2012 - 662 p. : ill

ISBN: 9780538481779/ 1,240.00

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K96 P7 2012

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