AI SearchMarketing management :
Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr - 10th ed - Boston : McGraw-Hill Irwin, 2011 - 830 p. : ill
9780071221122/ 790.00
Marketing--Management
Marketing--Management--Case studies
HF5415.13 / P387 M3 2011
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr - 10th ed - Boston : McGraw-Hill Irwin, 2011 - 830 p. : ill
9780071221122/ 790.00
Marketing--Management
Marketing--Management--Case studies
HF5415.13 / P387 M3 2011