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Advertising : Principles and Practice /

Wells, William.

Advertising : Principles and Practice / William Wells - 5th ed - New Jersey : Prentice-Hall, 2000 - 562 p : ill

ISBN: 0130872180 / 770

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / W453 A3 2000

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