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Media research methods : | understanding metric and interpretive approaches /

Anderson, James A

Media research methods : understanding metric and interpretive approaches / James A. Anderson - Los Angeles, Calif. : Sage Publications, 2012 - 438 p : ill

HKBU library = C.2

HKBU library

YT2025 M09

ISBN: 9781412999564 / 1300.00

Subjects--Topical Terms:
Mass media--Research--Methodology

LC Class. No.: P91 / A532 M4 2012

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Media research methods : | understanding metric and interpretive approaches /

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