AI SearchStrategic marketing : creating competitive advantage /
West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - 585 p. : ill
9780199556601 / 3,577.00
Marketing--Decision making.
Marketing--Management.
HF5415.35 / W517 S7 2010
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - 585 p. : ill
9780199556601 / 3,577.00
Marketing--Decision making.
Marketing--Management.
HF5415.35 / W517 S7 2010