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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 14th ed. - Boston : McGraw-Hill Irwin, 2013 - 722 p : ill

ISBN: 0071318380 / 1,235.00 9780071318389 / 1,235.00

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / A681 C6 2013

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