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Health care market strategy :

Hillestad, Steven G.

Health care market strategy : from planning to action / Steven Hillestad, Eric Berkowitz. - 4th ed. - Burlington, Mass. : Jones & Bartlett Learning, 2013 - 358 p. : ill.

ISBN: 9780763789282 / 3,372.00

Subjects--Topical Terms:
Marketing of Health Services

LC Class. No.: RA410.56 / H652 H4 2013

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