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Consumer Behavior /

Mowen, John C.

Consumer Behavior / John C. Mowen - 5th ed. - London : Prentice-Hall, 1998 - 696 p : ill

ISBN: 0137700415 / 826.00 0137371152

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / M936 C3 1998

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