Normal view MARC view ISBD view

Advertising and promotion : An integrated Marketing Communications Perspective /

Belch, George Edward

Advertising and promotion : An integrated Marketing Communications Perspective / George E. Belch - 3rd ed - Chicago : Irwin, 1995 - 762 p : illus

ISBN: 0071149252

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / B387 1995

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Advertising and promotion : An integrated Marketing Communications Perspective /

SDU Library

One World Library (OWL)