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Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp - 7th ed. - Australia : Thomson, 2007 - 629 p. : ill

ISBN: 9780324408089

Subjects--Topical Terms:
Communication in marking
Sales promotion
Advertising
Direct marketing

LC Class. No.: HF5415.123 / S556 I5 2007

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