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Consumer Behavior /

Schiffman, Leon G

Consumer Behavior / Leon G Schiffman - 9th ed - New Jersey : Pearson Prentice Hall, 2007 - 541 p : ill

ISBN: 9780132370936 / 680.00

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)--Case studies.

LC Class. No.: HF5415.32 / S333 C6 2007

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