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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 11th ed. - New York : McGraw-Hill/Irwin, 2008 - 712 p : ill

ISBN: 9780071101059

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / A681 C6 2008

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