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Strategic Asian marketing : | an essential guide for managers /

Keh, Hean Tat.

Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang. - New York : Pearson Prentice Hall, 2004. - 269 p : ill

ISBN: 9789812445650

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / K26 S7 2004

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