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Market-Based Management : Strategies for Growing Customer Value and Profitability /

Best, Roger J.

Market-Based Management : Strategies for Growing Customer Value and Profitability / Roger J. Best - 2nd ed - New Jersey : Prentice-Hall, 2000 - 385 p : ill

ISBN: 0130145467 1,020

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / B561 M3 2000

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Market-Based Management : Strategies for Growing Customer Value and Profitability /

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