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Marketing an Introduction /

Kotler, Philip.

Marketing an Introduction / Philip Kotler, Gary Armstrong - 4th ed - Upper Saddle River, NJ : Prentice-Hall, 1997 - 585 p-c130 p : ill

ISBN: 0132631202

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415 / K64 M6 1997

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